EscapeFromSofa is an emerging interior design agency located in Turkey, committed to being a leading voice in the realm of authentic interior design. Their mission is to curate spaces that inspire and resonate with interior enthusiasts.
EscapeFromSofa
1The Problem
EscapeFromSofa encountered several challenges in establishing their presence in the interior design landscape:
Mismatched Social Media Representation: Their social media presence didn’t effectively capture the essence of their brand and the quality of their work, failing to engage their target audience.
Online Presence Enhancement: While they possessed potential, their online presence lacked the necessary optimization to effectively communicate their unique offerings and engage a wider audience.
Absence of Brand Ecosystem: EscapeFromSofa realized the importance of creating a comprehensive brand ecosystem that would foster engagement, community, and value for their customers.
Market Gap Opportunity: Identifying a gap in the market, particularly within Turkey, they aspired to become an authentic and sought-after brand for interior lovers, capitalizing on their location’s potential.
2The Solution
We devised a comprehensive solution to address EscapeFromsofa’s challenges:
Aesthetic Social Media Strategy: A strategic overhaul of their social media approach was executed, emphasizing aesthetic value that aligned with their brand ethos. This approach ensured that their social media platforms showcased the beauty and essence of their interior designs.
Engagement-Focused Community Building: The strategy aimed to foster engagement by encouraging audience interaction and participation. This approach was pivotal in building a community of interior enthusiasts who resonated with EscapeFromSofa’s offerings.
Latest Trends and Strategies: We leveraged the latest social media trends and strategies to optimize their engagement levels and maximize the impact of their online presence.
Premium Content Creation and Copywriting: The focus was on producing high-quality content that highlighted their interior designs, combined with compelling copywriting that conveyed their brand story effectively.
3The Outcome
The collaborative efforts with EscapeFromSofa yielded remarkable outcomes:
Enhanced Social Media Engagement: The strategic shift in their social media approach resulted in a substantial increase in engagement levels, with their posts resonating strongly with their target audience.
Expanded Social Media Following: Their follower count witnessed significant growth as their content captivated and attracted new followers who shared their passion for interior design.
Thriving Community: By fostering engagement and interaction, EscapeFromSofa successfully nurtured a thriving community of interior enthusiasts who actively engaged with their content.
Customer Value: The agency effectively produced value for its customers by consistently sharing inspiring and informative content, positioning themselves as a reliable source of interior design knowledge.
Integrated Ecosystem: EscapeFromSofa established a comprehensive brand ecosystem where engagement, community, and value were seamlessly integrated into their online presence.
With our strategic guidance, EscapeFromSofa solidified its position as an authentic and influential interior design brand in Turkey, bridging the gap in the market and captivating a growing community of interior enthusiasts.